My colleague Rob St.Louis and I are going to the ARF’s Audience Measurement conference in New York in June to present a paper with the results. Come say hi if you are there.  Our thing starts at 1.50pm on Monday June 11 in Majestic on the 6th floor of, I think, Marriott Marquis.

Oh, and we have also just published the results of another study that showed how fiddling with smartphones distracts people from TV and what could be done about it

Going to ARF’s Audience Measurement Conference is a post from: Giant Balloons

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Microsoft unveiled the box art for the upcoming Halo 4 game by emailing Xbox community members one of the 32 pieces of puzzle that when assembled together reveal the image.  The puzzle was cracked in about an hour, probably helped by the fact that the remaining 31 pieces could be seen by changing the last two digits of the image URL before the “.jpg” part, a fact that wasn’t lost on the fans:

http://image.engage.xbox.com/lib/feca167070610c7c/m/4/12993-H4_02.jpg 

A Cheat Code in Halo 4 Box Art Puzzle is a post from: Giant Balloons

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Google’s Screenwise research project announced back in February is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants’ browsing and downloading habits, the recently mailed recruiting brochure describes a device “a little bigger than a smartphone” called Screenwise TV Tab. TV Tab “captures audio signals that enables the study to identify which TV programs are being viewed.”

The information TV Tab collects includes:

• Identity of person logging into the Screenwise TV Tab
• Timestamps indicating time of log-in and log-out
• Duration of television usage per session
• The total amount of time a television is used in the household

[source: Screenwise Select privacy policy]

I haven’t seen the device, but I think it could be based on Android and powered by this TV Tab app developed by Mobile Research Labs.  Android market lists the number of installs for this app at between 10 and 50.

In addition, a different Screenwise app (which looks like a version of Lumi’s AnalyzeMe) captures participants’ smartphone habits. Among the more interesting things the app collects are:

• Frequency of use of device calendar
• Battery status
• Whether you are using your smartphone inside or outside your home
• How long music is played, and the title and artist for each song
• Timestamp and duration of any video viewed on smartphone
• all URL’s and advertisements viewed
• When a Panelist opens or closes an application

[source: Screenwise Select privacy policy]

Google, who is conducting this research together with GfK, is offering a sign-up incentive of $100 with up to an additional $50 for each month the participating household stays in the study.

Some people who were randomly selected to receive a recruiting mailer (accompanied with a crispy two-dollar bill), are concerned it might be a scam, or worse: “The money is real too! A $2 Dollar bill? SO weird man… never heard of anything like this.”

Google’s Screenwise Project Listens To TV Habits is a post from: Giant Balloons

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Land Rover in the United Arab Emirates printed 5,000 edible copies of a desert survival guide. Twenty-eight pages of potato-based starch paper have a slightly sugary taste from the glycerin-based ink and are bound by a spiral that can be used as skewers. The book comes in  a reflective cover that can be used to send help signals.
– Y&R Dubai; thank you, Guillaume

In Case of Emergency, Eat This Book is a post from: Giant Balloons

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Saw this page on AdKeeper, the company that is trying to make online advertising bookmarkable. This could be an interesting way for Pinterest itself to make money: becoming a network for ads that people will want to hold on to. Won’t be a huge stretch for them, most of the pins are already very ad like. You will easily find pins for a book, iPhone app, music, movie posters and trailers, and even payday loans.

And I already see people pinning coupons. Here’s one from Jiffy Lube someone has pinned after filing out a satisfaction survey.

Pinnable Ads is a post from: Giant Balloons

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Advertising inflatables will make sure that your business never goes unnoticed.

Advertising inflatables are a fun, yet highly cost effective method of getting your message across to people.

Advertising Inflatables For Sale

Getting the attention of potential customers
If you have your own business – big, medium or small – to be able to sustain that business in today’s highly competitive environment, you need customers. Now, that is easier said than done. People have no time and so they get by with what they already know. If they are stuck to one brand – they will continue sticking to it for XYZ number of reasons.
So, if you want people to make a shift and buy what you are selling – you first have to bring their attention to whatever it is that you are selling. And that then is the BIG problem. We have advertising inflatables for sale in the USA.
How do you get people to know what it is that you are selling?
The best way of doing that is by advertising – but not by the normal means like done on TV radio, magazines, etc. But by advertising in a unique way – advertising in a way in which people can see what you are saying from miles away
By doing this, you will be ensuring that you are making your business stand apart from the competition. So, how do you advertise in a way that your ad can be seen by people from miles around?

You make use of Advertising inflatables

These huge balloons can mean a big difference to the success of your business, more so if you are a small or medium sized business owner who has little or no money to spend on advertising. This is a great way of letting people know what you are selling and the best part is – these balloons can be seen for miles around – so you are definitely going to be attracting a great many eyeballs.
This form of advertising is also good as it offers you a way of personalizing your business, as much as you want to. Whatever your message, people will be able to see it from miles away as you can personalize these gigantic blimps and make them in any size and shape that you desire – even in the shape of your company logo, if you so wish. If you need advertising inflatables for sale in the USA please contact us.
Tailor-made inflatables
Depending upon the nature of your business, you can get these huge balloons to suit your need accordingly. For example, if you were selling sports shoes, you could get a gigantic ad balloon made in the form of a sports shoe. You can make this in any color that you wish and the best part – you can have your company logo on it. Thus, with such powerful Advertising inflatables, it is quite unlikely that your business wil go unnoticed!

Advertising Inflatables For Sale is a post from: Advertising Balloons

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“…when they run to the bathroom” is what I meant to ask.

In case you are wondering, some studies show that people in a coma can hear.

Do People Hear Ads When They Are In a Coma? is a post from: Giant Balloons

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“…when they run to the bathroom” is what I meant to ask.

In case you are wondering, some studies show that people in a coma can hear.

Do People Hear Ads When They Are In a Coma? is a post from: Giant Balloons

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Advertising blimps are a great way for you to grab the attention of people, your potential customers?

11 ft. Advertising Blimp with logo – $725.00

You never know
In the world that we live in, things have become so complex that you can never tell who could be a potential customer. So, you have to try to get the attention of as many people as possible, so that you can hope to turn some of them into buyers.

But the problem is that it is real hard to get the attention of people today as people just do not have the time – especially when it comes to looking at advertising.

The mental shut down
Today, all businesses have to fight what they just can’t avoid – the mental shut down that people have when it comes to watching advertising. People are so fed up of looking at ads that they tend to just mentally shut down and block their minds (and eyes), the moment they see advertising. Try advertising blimps to avoid the shut down!

Thus, when it is so hard to get the attention of people, advertising in media like TV, Radio, magazines, newspapers, etc., is literally just akin to throwing money down the drain.

One big challenge
Getting the attention of people today is definitely one big pain as it is as good as climbing Mount Everest – perhaps even that would be easier to do than trying to get the attention of people to advertising.

One of the major reasons why people just tune off when it comes to looking at ads is because of the fact that there are just too many brands, advertising all kinds of stuff and people are just fed up of having the same old wine in a new bottle.

Advertising blimps are a big boon

In such a competitive market scenario, when you want your brand to be noticed, it is very tough to do so. Unless you make use of an innovative advertising medium such as giant blimps!

These giant balloons have proved to be a big boon for big and small business owners as people are just attracted to them like flies to honey. Whether you own a big company or whether you are a small biz owner, whether you are selling cars or whether you are selling burgers, these giant blimps have the power to pull people to your business by getting their attention. No matter what your business and no matter what your location, you can bet your bottom dollar that
Advertising blimps are great crowd pullers.

Advertising Blimps are Awesome Crowd Pullers is a post from: Advertising Balloons

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Advertising balloons, the best way to get people to notice your business!

There are so many advantages to using advertising balloons to advertise your business.

Why do you advertise?

The obvious answer to the above question would be that you advertise because you want to earn money by growing your biz. Whether you have a biz that is big, medium sized or small, it does not matter – what matters is that you have to advertise if you want to be noticed in the market. You have to advertise so that people can notice you and then buy from you.

Advertising Balloons Will Work for Your Business!

Thus, basically, your main purpose of advertising would be for you to attract people, your potential customers. So, you may be advertising in all kinds of media or you may just be distributing a few leaflets locally, depending on what your budget is.

But are you really meeting your main objective?
Whatever means you are using to advertise, are you meeting your key goal? Are you sure that people are noticing your ads? Are you meeting your biz objectives as a result of the way in which you are advertising? You might try advertising blimps and advertising inflatables also.

Or is it that you are not getting the right results from advertising? Perhaps you cannot get the results that you expect as people are not really noticing your advertising. So how do you get people to sit up and take notice?

Advertising balloons are your answer

Whatever your need for advertising, if you want to get noticed, these balloons are a great way of helping you get all the attention that your biz craves for.

Whether you are advertising at a grand opening of some place or an event or whether you are having a product launch, perhaps your biz is in need of a special promo or you could be having a grand sale, perhaps you just want to increase the visibility of your biz…no matter what your reason for advertising, if you want to get noticed, then you can easily do so with the help of using giant ad balloons.

A great way of promoting – Use Giant Balloons

Whatever be the size of your biz, big, medium or small…whatever be the nature of your biz, your business needs the attention of potential customers, if you expect to grow and succeed. Unfortunately, as a result of the fast paced, stress laden times that we live in, it is tough to capture the attention of people.

But when you use advertising balloons, you’ve got that covered – because the beauty of these balloons is that people just do not fail to sit up and notice your biz – no matter what your biz – and no matter where you are advertising.

Advertising Balloons – the Best Way to Get Your Business Noticed is a post from: Advertising Balloons

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