Buzzfeed’s Jon Steinberg received his ad-supported Kindle today and snapped a picture of a Buick ad on it.
Entries from April 2011 ↓
Amazon Kindle With An Ad for Buick
April 30th, 2011 — Advertising, Marketing, Uncategorized
The First Digital Copywriter
April 29th, 2011 — Advertising, Marketing, Uncategorized
It’s Joe McCambley, who is listed as copywriter on that very first 1994 banner for AT&T on HotWired.
According to his bio (pdf), “Joe conceived and developed the first advertising experience that ever appeared on the Internet in October of 1994. It was a banner that led to an online tour of the world’s best art museums, sponsored by AT&T and developed for the inaugural issue of HotWired Magazine.”
Which also answers an old question — what happened when people did click “right HERE”.
You Can’t Run An Agency Without Digital
April 27th, 2011 — Advertising, Marketing, Uncategorized
“I realized that you could not run a successful agency without digital and Hispanic advertising.”
Bob Hoffman, The Ad “Advertising on The Web is Mostly a Bad Joke” Contrarian, in SF Biz Journal in 2009
