Entries from September 2010 ↓

This artist has estimated the ROI of the media buy that would involve printing custom US dollar bills and created some spec work: “The average 100 USD Note is circulating for 7.4 years, it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons.” The U.S. prints 38 million bills a day. Sell the space for a buck each — for a Franklin, that will be $1 CPM over each bill’s lifetime — and add $14 billion a year to the ailing economy.

Hey, if it works for the U.S. Postal Service that allows branded stamps, why not for the Bureau of Engraving and Printing?

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I’m having a blast here preparing my presentation for the FutureM event on Monday (you should come!). The panel is called “Flying Cars are Here: The Futuristic Present of Marketing“, and I’ll be speaking about robots and advertising, one of the topics I follow closely here on AdLab.  I’ll post the slides when I’m done, but here’s one awesome clipping from 1931 I just found about “the almost human advertising contrivance”.

Between this and the software that creates ads from Euro RSCG, lot’s of reasons to worry about job security.

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Follow @twadlab for headlines and more.

I’m having a blast here preparing my presentation for the FutureM event on Monday (you should come!). The panel is called “Flying Cars are Here: The Futuristic Present of Marketing“, and I’ll be speaking about robots and advertising, one of the topics I follow closely here on AdLab.  I’ll post the slides when I’m done, but here’s one awesome clipping from 1931 I just found about “the almost human advertising contrivance”.

Between this and the software that creates ads from Euro RSCG, lot’s of reasons to worry about job security.

——
Follow @twadlab for headlines and more.