Entries from July 2010 ↓

What I wrote about Second Life four years ago can be applied to Foursquare check-ins and other emerging media behaviors that haven’t yet reached enough of a critical mass to be useful to advertisers in a traditional way.

“If it’s not about fame and if it’s not about money, why bother at all? The answer is knowledge.

Some experts predict that in the fairly near future at least part of the Internet will turn 3-D with online destinations either adopting some form of 3-D interface or expanding into the existing virtual environments (3pointD.com is one of the blogs tracking the signs of change). The argument goes that the companies that are playing inside Second Life and similar worlds today will be better prepared for tomorrow.”

Read the rest of this 2006 post on Hill Holliday’s blog.

Enjoy August reruns of some of our most popular articles while the editorial team (of one) takes a long-overdue break away from all things digital.

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Just published some data and analysis behind the Jerzify Yourself site that Hill Holliday built back in January as an experiment in “spreadable design” and that got picked up by celeb publications and got passed around rather nicely. Lots of interesting stuff:  the effect of celebrity tweets, the speed of link propagation in Twitter and Facebook, different levels of “spreadfulness” we saw on different sites — all right here.

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As you know, finding mistakes in Mad Men is “one of white people’s favorite activities on earth”, so here’s my tentative contribution. Don’t these drop ceilings look a bit too modern, especially with those air diffusers?  Drop ceilings were invented in 1958 and were originally glued or stapled. The T-bar suspension system you see here wasn’t invented until the 1960s.

Would love to hear from somebody who knows more.

– the image is from here

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